Nidhi Tuteja had to quit her job as a software engineer to take care of her toddler in 2016. She harboured a desire to get back to her career.

Facing hair fall in 2020 due to the pandemic, the 40-year-old turned to her grandmother’s hair oil recipe, and to her surprise, it worked wonders.

The results of the ‘secret’ family recipe passed on from her daadi worked its magic for her mother-in-law Rajni Dua too, as the duo saw visible changes in three months.

Two years later, the mother-in-law daughter-in-law duo started distributing this hair oil to the women at their apartment to help them regain their long locks.

The overwhelming response converted the experiment into a full-fledged business called ‘Nidhi’s Grandmaa Secret’.

Launched in March 2023, they sell hair oil for hair fall control, shampoo, conditioner, and scalp scrub.

Launched on a WhatsApp group, the oil has found its way to over 67,000 homes, selling over one lakh bottles and earning a monthly income of Rs 50 lakh.

The reason for its popularity according to Nidhi is the fact that the product is natural, homemade and made using a secret mix of 13 herbs with coconut oil as the base.

“We make the oil in an iron kadhai, add coconut oil, and add each of the ingredients one by one. We cook it for at least two hours after which we rest it for 8 to 10 hours. The next morning, we strain it using a cotton cloth and reheat it. It’s then cooled, strained, and packed,” explains Nidhi.

The ingredients include curry leaf and aloe vera gel among others. They make about 100 litres of oil in two days now.

Till September 2023, the duo managed manufacturing, packaging, customer support, social media, and website all by themselves.

As they could no longer manage the orders from home, they found a manufacturing facility in Panchkula where over 50 women are involved in the oil manufacturing process now.

The hero product of Nidhi’s Grandmaa Secret is the anti-hairfall oil, priced at Rs 499 for a 100 ml bottle, followed by the curry leaf and hibiscus shampoo, priced at Rs 449 for a 200 ml bottle.

With over 8,000 orders per month today, this business has helped Nidhi reclaim her financial freedom.

It also helped Rajni find her innate business spirit and achieve success at 67.

“Age is no bar when it comes to achieving something. You will definitely find your hidden spark. What we’ve been able to do is almost miraculous,” smiles Rajni.

The products are available for purchase through their website.

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